The people who need our
products and our income opportunity most fall into two broad, easily-identifiable
- Born between 1945 and 1960,
the Baby Boomers are the largest, healthiest, longest-lived, best educated, most
politically influential and demanding, self-centred generation in recorded history.
They're used to spending, not saving. Usually on credit. And they're used to instant
gratification, not delayed gratification. They're impatient and vocal.
They're now in their forties and fifties – and headed for retirement. They're not
prepared to age gracefully or accept the inevitable. They want to stay young, to
look and feel good. And they're prepared to spend to get what they want.
But they're also worried about how they'll support themselves through aslong as 30
years of retirement and failing health. They're looking for answers.
- These are the rising generation,
from their mid-twenties to late thirties, who tend to be even faster on their feet,
more health conscious and wealth driven than the Baby Boomers. They're even more
impatient and street-smart. They're also better educated – taught by the Baby Boomers!
Both groups are ideal prospects
for our products and income opportunity.
kinds of income?